The Theory

Our Culture

We believe in a world that is experimental, innovative and fun. The 6th letter of the alphabet guides us in everything we do, say, strategize, conceptualize, design and program. F is Forward – standing still is not an option. F is Fun – a joyful environment creates joyful experiences. F is Future – we innovate and set new standards. F is Fame – our creative bar is high and everything we do is award-worthy. F is Fearless – we use our strategic gut feeling to take risks. F is Flat. And so is our hierarchy.

How We Work

We want to get to know you – what type of dreamer you are and what your dreams are about. We will amaze you – we see the world in RAW and see what the others can’t! We want to assure you that our solution will bring you to desired destination – we will keep an eye always open while you are dreaming in order to assure you that everything is going as you wished. We want to stay in touch with you – every dream is a fantastic new journey for us and we try to learn from everyone we explored it with. We want to hear from you, celebrate your growth and to share those accomplishments with you

Think of us as an extension of your team rather than a vendor. Working together is a beautiful love story where we meet, fall in love, communicate, set expectations, learn to trust each other, and work together as a team. As one of our time’s greatest philosophers and basketball players – Michael Jordan – says: “Talent wins games, but teamwork wins championships.”

Our process is transparent and iterative, so you’ll always know when and why we are researching, brainstorming, concepting, sketching, designing and programming.


Why is it that our dreams entice and excite us? How come so many famous artists take inspiration from their dreams? The answer is simple: Because dreams have no limits! They allow us to forget about all conventions and rules and express our most courageous wishes. They let our imagination kidnap us into a world of absolute creative liberty. If you want to share your dream with someone, you also have to know how to build a story about it, how to transmit the real feelings to involve your listeners. Stories generate emotions that leave much more lasting and deeper impact. They touch people’s hearts and minds and thus they have an ability to inspire, motivate and activate. If you have a courageous digital dream, chase after it and we will help you make it real.